Central do Franqueado was looking for a platform that would assist in communication between franchisor and franchisee. Furthermore, it was looking for a way to bring innovation and differentiation in an increasingly competitive market.
“The innovation that Elos brought to Central was very important. Videoconferencing was not common in our industry, and we were the first to offer it. In terms of the market, this partnership was very good for us.” João Cabral, CTO of Central do Franqueado.